multi-billion dollars industry and growing....
It is drinking water packaged in bottles for individual consumption and retail sale.
Water quality are labeled as purified water, sparkling water, spring water and hundreds of others
Health-oriented young consumers are the new generations driving the market's growth.
They grow up with it, and it's normal for them to buy water in bottles
Consumers are afraid of drinking tap water because there is risk of a disease or consuming a toxic substance.
This is why people have turned to pure water.
It is free from artificial colors, sweeteners, sugars, and caffeine. It is also regulated
Pure water is a product that fits today's needs and lifestyle
Consistency of the water makes it tastes better and bottling makes it looks nicer, plus it's easy to carry along anywhere
There are many choices like pure drinking water, distilled water, deionized water, reverse osmosis water, purified water, sparkling water, spring water, sterile water, artesian water, ground water, and well water.
The water industry spends millions of dollars yearly convincing consumers that their product is somehow safer and healthier than tap water
The Daily Telegraph, Australia:November 22, 2007 12:00AM
"Bottled-Water banned to save environment"
The Department of Environment and Climate Change (DECC) has sent a memo to staff saying bottled-water will no longer be provided at its 120 offices - and encouraging staff to avoid buying their own.
The Department of Environment and Climate Change (DECC) estimated about 200ml of oil is used to produce each litre bottle of water, including in the plastic, transportation and refrigeration
The decision to scrap bottled-water was made on environmental grounds and extends to communal chilled water dispensers.
"The environmental costs of bottled-water, producing, transporting, refrigerating and disposing of the bottles, have led DECC to eliminate all non-essential bottled water purchases from the department," the spokesman said.
Telegraph UK - 08 Jul 2009
Plastic is not fantastic:
NSW town voted overwhelmingly to ban the sale of commercial bottled-water over concerns about its environmental impact
Bottled water is becoming increasingly popular.
People buy for convenience, fashion, taste, and think it is safer water.
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